Call on me
Sex sells
Some of you might've gotten the link between the main title, and the smaller sub-title. For those who don't watch TV, "Call on me" is the title of a music video by some Swedish guy named Eric Prydz. The song itself isn't that special, and even manages to get repetitive in the mere 3 minutes it takes. The brilliance of it, however, is the video.
The video features a group of scarcely-dressed and really beautiful woman doing some kind of aerobics excerises. My own gym has never been the same since I saw this video. (At least until one day, when I actually saw the people that were coming from the aerobics class there. My dreams shattered.)
But, back to the main point. Sex sells.
And even better, it seems to be aimed only at males.
Take a music video. Any male artist making a video, will have half-naked chicks in his video. That sells. Now take a female artist. Instead of the -somewhat logical, or at least fair- choice of having beautiful guys in their videos, female artist will also have half-naked chicks. Very often, they will even get -almost- undressed themselves, and dance around.
And it's everywhere. Once, I browsed through a catalog of car-tuning parts. On every single page, there were, next to the spoilers and sports-exhausts, pictures of girls in bikinis. Seriously every page.
TV-commercials. Apart from the Cola-light guy, I can't really remember a TV commercial that tries to sell with pretty guys. There's dozens of commercials using pretty -and often of course half naked- girls to get the attention of viewers.
Is that going to attract female buyers ? Nope, it's not.
So that should mean us males still rule the earth.
But why does it work ? I mean, I have never bought anything, just because the commercial has pretty girls, or because it is sold by pretty girls (another nasty trick, often used on the streets.). Of course, in the case of pretty girls selling something, I might be a bit less rude, and might not inmediately scream something like "No, I've already got one." (which is my favourite to get rid of anybody trying to sell something.).
But it certainly won't persuade me more to buy something. Do other people actually buy stuff because of the sex around it ? Let me know. Leave a comment.
Some of you might've gotten the link between the main title, and the smaller sub-title. For those who don't watch TV, "Call on me" is the title of a music video by some Swedish guy named Eric Prydz. The song itself isn't that special, and even manages to get repetitive in the mere 3 minutes it takes. The brilliance of it, however, is the video.
The video features a group of scarcely-dressed and really beautiful woman doing some kind of aerobics excerises. My own gym has never been the same since I saw this video. (At least until one day, when I actually saw the people that were coming from the aerobics class there. My dreams shattered.)
But, back to the main point. Sex sells.
And even better, it seems to be aimed only at males.
Take a music video. Any male artist making a video, will have half-naked chicks in his video. That sells. Now take a female artist. Instead of the -somewhat logical, or at least fair- choice of having beautiful guys in their videos, female artist will also have half-naked chicks. Very often, they will even get -almost- undressed themselves, and dance around.
And it's everywhere. Once, I browsed through a catalog of car-tuning parts. On every single page, there were, next to the spoilers and sports-exhausts, pictures of girls in bikinis. Seriously every page.
TV-commercials. Apart from the Cola-light guy, I can't really remember a TV commercial that tries to sell with pretty guys. There's dozens of commercials using pretty -and often of course half naked- girls to get the attention of viewers.
Is that going to attract female buyers ? Nope, it's not.
So that should mean us males still rule the earth.
But why does it work ? I mean, I have never bought anything, just because the commercial has pretty girls, or because it is sold by pretty girls (another nasty trick, often used on the streets.). Of course, in the case of pretty girls selling something, I might be a bit less rude, and might not inmediately scream something like "No, I've already got one." (which is my favourite to get rid of anybody trying to sell something.).
But it certainly won't persuade me more to buy something. Do other people actually buy stuff because of the sex around it ? Let me know. Leave a comment.
posted by Bartje at 4:41 PM
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